ICANN Final Proposed Applicant Guidebook is now on Version 5 , developed over a
number of years through its bottom up , multistakeholder model .It is indeed
complex.
Each potential new gTLD application is faced with a complex process with
stringent financial ,technical and operational requirements for assessment by
independent evaluators .
Each potential application is a start up business , since it is unlikely that
running a gTLD registry is its core business and would not have the required
skills in house . Therefore each applicant needs to put forward a business case .
Dot Advice considers that each potential applicant is faced with four phases in
the process
Dot Advice can provide the following consultancy services to advise applicants
through the four phases
Pre Application:
Feasibility Study
Cost Benefit Analysis
Market Research
Economic Analysis
Company Registrations
Corporate structures with affiliate ( registrars) companies
Financial & Operational Application Requirements
Revenue projections
Renewal run rate analysis
Margin Analysis
Cashflow forecasting & Budgeting
Detailed costing analysis
Contingency Planning
Tax Planning
Financial & Operational Readiness
Systems Integration between front( Registry Service Providers) and back office ( Financial / Administration)
Financially Complaint re audit requirements
Technically compliant re stability and security of the Internet
Resource Planning
Business Planning,Modelling , Marketing Strategy/b>
Aunique selling point
A Competitive advantage
A Clearly defined market place and pricing structure
A Pricing Strategy
A Product Mix
Dot Advice Ltd would coordinate all the parts of the evaluation process into a
sustainable business plan that would pass all stages of the Initial and Extended
Evaluation .